Cult films at the cinema: between big brands and glamor – guide joailliers

Let’s discover the latest films which have put the spotlight on major jewelry and watchmaking brands for our greatest pleasure.

James Bond and Omega

On the occasion of the last James Bond, To die can wait (No Time To Die), the Omega brand unveiled a new 007 wristwatch.

It is the superb Seamaster Diver 300M Edition 007 which accompanies our hero on the screen. Launched in 1993, the Diver 300M has built its reputation among great divers in history and style icons, but also on the wrist of the most famous British spy. For the design of this Bond edition, Omega worked closely with Daniel Craig and the producers of the film. Daniel Craig says: “We thought that the lightness of the watch would be an essential criterion for a soldier like 007. I also suggested adding some retro-inspired details and colors to give the watch a unique style. I find the result amazing. ” The case of each 42mm watch was crafted from grade 2 titanium, as was the strap, closed with an innovative adjustable buckle. This unique material, particularly light and resistant, is ideal for secret agents looking for comfort on a mission.

Adventurers who choose this Seamaster Diver 300M Edition 007 will be able to embark on new adventures on the arm of a James Bond Girl or Lashana Lynch, new Omega ambassador, who wears a 38mm Seamaster Aqua Terra 150M Master Chronometer!

Aline and Chopard

Driven by Caroline Scheufele’s passion for the seventh art, Chopard lives a love affair with cinema. Since 1998, the House has been a loyal official partner of the Cannes Film Festival, and has the honor of producing in its workshops all the prizes awarded by the jury during the closing ceremony, including the prestigious Palme d’Or.

Over the years, Caroline Scheufele has forged unwavering links with many directors, artists, stylists, actresses and actors whose creations she follows. The latest film to date is Aline by Valérie Lemercier and Chopard, adorns the heroine of the film tribute to Celine Dion with her creations.

This latest Gaumont feature film is written, directed and performed by Valérie Lemercier and is freely inspired by the life of the international star.

For the production of this great love film, Valérie Lemercier requested the support of Caroline Scheufele. Herself in love with the seventh art, the co-president and artistic director of Chopard is therefore proud to contribute to the transformation of the actress into a global icon of song through costumes enhanced by the jewelry creations of the Swiss House. Depending on the scene, Valérie Lemercier wears Happy Hearts sets for the day and a Haute Joaillerie necklace with an 11.46 carat pear diamond, surrounded by 28 diamonds for the evening. A star is born!

Cruella and de Beers

Cruella, the latest Disney film, stars Oscar-winning actresses Emma Stone as Cruella d’Enfer and Emma Thompson plays Baroness Von Hellman.

Set in 1970s London, with a most appropriate punk rock soundtrack and an avant-garde vibe, Cruella will present a variety of the brand’s Haute Joaillerie models, worn by Baroness Von Hellman, including the five-row necklace and the three-row white gold earrings from the Arpeggia collection by De Beers. Inspired by Beethoven’s Moonlight Sonata, the Arpeggia collection features brilliant-cut diamonds on micropaved lines, like musical notes on a score. Among the other creations on screen, the Cupid necklace from the Diamond Legends collection by De Beers, a modern version of the diamond line. The Swan Lake necklace in white and yellow gold pays homage to the beauty of Tchaikovsky’s ballet, while the Assana necklace brings to life the legend who saw diamonds as shards of stars fallen to Earth.

The costumer of the film, Jenny Beavan, twice Oscar winner, testifies: “The baroness needed neat accessories, adapted to her style of dress; the elegance of De Beers diamonds therefore perfectly complemented her red carpet-worthy outfits ”!

Photos 1-4 by courtesy Omega
Photos 5-9 by courtesy Chopard
Photos 10-15 by courtesy De Beers

We want to say thanks to the author of this short article for this amazing content

Cult films at the cinema: between big brands and glamor – guide joailliers