CGTN: Global Action Initiative 2021 – Proyecto Tierra

(“Global Action Initiative 2021 – Project Earth” will air from November 2 to 6)

BEIJING, Nov. 8, 2021 / PRNewswire / – China Media Group’s week-long event “Global Action Initiative 2021 – Project Earth” highlighted the severity of the climate crisis, heard from world leaders, scientists, young activists and explored ideas and solutions.

Our fifth day program focused on young people about their ideas and innovations. At the end of the program, we publish our statement: the “Global Strategic Media Framework on Climate Action” which calls for immediate action to achieve the global targets on reducing carbon emissions. The declaration also proposes the creation of a Global Climate Media Alliance to build a framework for climate action that would include:

  • Prioritize weather-related reports to raise public awareness.
  • Share resources on climate reporting to better fulfill the social responsibility role of the media.
  • Organize joint media events to enhance public participation and encourage community building.
  • Collaborate on amplifying youth voices to engage youth as an important part of solving the climate crisis.
  • Strengthen collaboration across all media platforms to become a unified source to provide credible information.
  • Share media resources with academic and business communities, as well as international NGOs and for-profit organizations, to scale up climate-related initiatives.
  • Work together to ensure authenticity in journalism to combat the misinformation and demagoguery of the climate crisis.

In his opening remarks on the fifth day program, the UN Resident Coordinator at China, Siddharth Chatterjee, spoke about the need for a radical change in innovation, investment and technology. The Global Climate and Energy Leader of the World Wildlife Fund, Manuel Pulgar-Vidal, who is also Peru’s former Minister of the Environment, warned that we are in a “decisive decade” as the world strives to achieve net zero emissions and a resilient economy.

Qin gang, ambassador of China in the United States, answered questions from students from China and the United States on climate change. We also heard from a senior World Bank official, a Nobel Prize-winning economist and professor at the University of Harvard.

Our programs for the first four days presented the effects of climate change on the global environment, the importance of biodiversity, the responsibility of the media and the individual actions of global citizens, with heads of state and government, senior UN, IMF and World Bank officials and climate experts sharing their perspectives.

An important part of our coverage includes five “Zero Hour” documentaries. They examine the impact of extreme weather patterns and how young people around the world are finding creative ways to mitigate the climate crisis.

For more information on “Global Action Initiative 2021 – Project Earth”, visit

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CGTN: Global Action Initiative 2021 – Proyecto Tierra

Hank Gilbert