the business with which you are generating a fortune

There was a moment, back in the year 2018, when he released his acclaimed album ‘The evil wanting’, which Rosalía’s ‘boom’ it seemed to have no roof. Televisions, radios, social networks, mass media … it was almost an omnipresent phenomenon. Now, with the exception of the collaborations that he is taking out (not minor, by the way, because his name accompanies none other than Billie Eilish, Travis Scot, J. Balvin, Ozuna, Bad Bunny or The Weekend, among others), it is not that the balloon is punctured, far from it, but it does seem to not rise as fast as three years ago … perhaps waiting to regain momentum with ‘Motomami’, his next single that will come out in 2022. The case is that matching his career in the last five years may already be almost a chimera.

How to test a button. Or several. His first album (‘Los Ángeles’) was considered one of the best of the year and earned a nomination for Best New Artist at the 2017 Latin Gammy Awards. But its heyday would come a year later with the aforementioned ‘El mal willing’. The claims with which it was presented, announced in Times Square, They served as an aperitif of what was to come. Eleven songs that filled their windows with up to five Latin Gammy Awards, thus becoming the Spanish artist with the most awards awarded by the Latin Academy of Recording Arts and Sciences for a single job. Would also fall two MTV Video Music. He has also been the first person in history to be nominated for a Grammy for ‘Best New Artist’ with a debut album in Spanish. One last piece of information: it has become the most listened to artist on Spotify worldwide.

And that, roughly, is what has turned Rosalia in a “safe value”, as defined by the Forbes magazine just over a month ago. Although there is no official data, different specialized portals have come to encrypt his fortune in more than three million euros. A heritage that, yes, does not only come from music. In fact, the artist Rosalía is also accompanied by a facet of a businesswoman little known to the public.

Companies and campaigns

In January 2019, the Catalan created the company Motomami SL (yes, same name with which he will title his next album). This company has his mother as sole administrator, Pilar Tobella, as revealed by Forbes. In the first year that it has presented accounts, the company has declared figures of 4.8 million euros, as stated in the annual accounts that the firm presented in August 2021 and to which it exclusively accessed Forbes. The net profit of Motomami SL is close to 370,500 euros.

The company is dedicated to artist service management. That is, representation, promotion or social networks. It handles the aspects of the professional lives of artists, from negotiating agreements with record companies, publishers, artistic agents, sponsors, brands and much more. In addition, Forbes reveals that it is formed by a team of 9 people (three fixed and six eventual). The amount allocated to personnel in 2019 was 660,500 euros.

In addition to that, Rosalía’s current account has been filling with zeroes thanks also to the contracts and advertising campaigns that her fame has brought her. The artist and the businesswoman are also accompanied by a phenomenon of marketing itself. To give some examples, he launched a collection with Pull & Bear, becoming one of the most expensive campaigns in the Inditex group, as Jaleos revealed in his day. It has also been the image of Nike or from Viva Glam by Mac.

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the business with which you are generating a fortune