Artists from around the world have come together to celebrate Pokémon’s 25th anniversary, with songs inspired by the global entertainment franchise and recorded exclusively for Pokémon 25: The Album.
The compilation was released today in digital format and on CD by Capitol Records. This as part of a massive music campaign that took place over the course of a year by the International Pokémon Company in association with Universal Music Group.
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The official video of J Balvin’s contribution, “Take Care”, was released this Friday. In the video, shot in New York City, the award-winning Colombian singer shares with some of his favorite characters: Pikachu, Hitmontop, Totodile, Loudred and Charizard. Colin Tilley (Halsey, Kendrick Lamar, Cardi B), who directed Balvin’s MTV VMA award-winning video for “Rojo,” was the one who directed the audiovisual piece.
“I always wanted to be Ash Ketchum and through this collaboration with Pokémon I have been able to live a childhood dream”said J Balvin. “That love for Pokémon has inspired ‘Be Careful’, my contribution to P25 Music. As well as the video where I put myself in the shoes of a Pokémon trainer in New York City. I can’t wait to share my love for Pokémon with my fans around the world with this song and I still can’t believe I was able to be a part of this project. “
“The launch of Pokémon 25: The Album marks the culmination of a year-long musical celebration of Pokémon featuring an incredible array of global artists,” said Colin Palmer, vice president of marketing for the International Company of Pokemon. “From Katy Perry and PostMalone, to today’s release representing J Balvin’s contribution to the album, all the artists brought a unique perspective to this collection, which we hope will bring music fans as much joy as Pokémon has brought them over the years. 25 years”.
Pokémon 25 Guest Artists
Tokyo-based artist / producer Yaffle created the new track “Reconnect” (featuring Daichi Yamamoto and AAAMYYY) for P25. French singer Louane and British artists Mabel and Jax Jones with Sinead Harnett testify to the universal appeal of Pokémon. Post Malone offers “Only Wanna Be With You (Pokémon version 25),” a surprising version of the Hootie and the Blowfish hit, and Katy Perry’s “Electric” is the lead single. Vince Staples, Cyn, Lil Yachty and Tierra Whack also joined in the celebration. Check out the song list below.
Director Eric Maldin (U2, 30 Seconds To Mars) takes Vince Staples, Mabel and Cyn on a surreal walk through memory, exploring their early experiences with Pokémon and the process of creating their original songs for P25, at the new video series “Evolution of a Song”. The episodes also feature ZHU in the studio, reflecting on the evolution of his remixes of Staples’s “Got ‘Em” and Cyn’s “Wonderful,” which are on the digital edition alongside his remix of “Take It Home.” Mabel. See “Evolution of a Song” at https://pokemon25.lnk.to/eoasplaylistPR.
The P25 virtual store, the first interactive shopping experience for items from various UMG artists, launched today with new products from J Balvin, Katy Perry and ZHU. A special edition colored vinyl of Pokémon 25: The Album will be released in February 2022 to celebrate Pokémon Day.
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Premiere! Artists from around the world celebrate the 25th anniversary of Pokémon through an album