The 5 most influential men in fashion in 2021

Lil Nas X on the show The Tonight Show Starring Jimmy Fallon with Louis Vuitton skirt.NBC / Getty Images

Kanye west

Each movement of the rapper is scrupulously studied, both musically and aesthetically. It can be said that, with his looks, is one of those responsible for promoting the streetwear trend that has dominated the last decade. Proof of this is Yeezy sneaker empire that he has created together with adidas, which grows exponentially with each drop he throws. His latest creative delusions have been the listening parties of his controversial album of Donda. To do this, West debuted a new wardrobe, literally covering himself from head to toe. Despite his avant-garde image, his followers did not give up in their attempt to copy the idol and, after his event in Atlanta, searches for red jackets grew 73%. The reason? The artist appeared with the round jacket that he had created for the Yeezy x GAP capsule collection.

Kanye West with the round jaket from the Yeezy x GAP collection in the preview of their album Donda in Atlanta.Kevin Mazur / Getty Images

Drake

His latest album, Certified Lover Boy, has broken all listening records by becoming the most played in its first 24 hours. A title that the singer has revalidated, since he already held it with his album Scorpion 2018. What does this have to do with fashion? That this new compilation is accompanied a capsule collection of merchandising designed in collaboration with Nike and that has already caused a sensation among its followers: right after the announcement, searches for the American firm rose 37% on Lyst and grew by up to 58% on the day of the album’s release. After the success with the fashionista division of OVO, its record project, and the Nocta line created also with the house of the swoosh, it is expected that the T-shirts of Certified Lover Boy become the most desired merchandising pieces ever.

Drake holds the record for listening to when converting his album Certified Lover Boy in the most reproduced in its first 24 hours.Mike Marsland / Getty Images

Timothée Chalamet

To present the movie Dune at the Venice Festival, the actor chose a total black look full of sequins and signed by Haider Ackermann. It immediately became the latest sensation caused by Chalamet. The images were spread amid compliments across Instagram and inspired menswear consumers: visits for the brand grew 138% In the following 24 hours, the demand for rings and bracelets like the ones the interpreter wore increased collectively by 40%. Not everything is there, days later was performing at the MET Gala with the same designer tuxedo jacket, sweatpants and the classic Converse Chuck 70. Right after I hit the red carpet searches for these sneakers on the internet grew by 191%. And there is still Chalamet for a while.

Timothée Chalamet at the MET Gala 2021.Mike Coppola / Getty Images

* Article originally published in GQ number 278.

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The 5 most influential men in fashion in 2021

Hank Gilbert