The Group of World Heritage Cities of Spain will develop a promotional campaign in the United States this week that includes the sponsorship of the Latin Grammy music awards gala. The president of the group and mayor of Mérida, Antonio Rodríguez Osuna, together with the mayor of Baeza, Lola Marín, lead the delegation that travels to the North American country and will participate in different events at the University of California; at the Grammy Awards gala and party and at various presentations in Las Vegas.
In addition, the president of the group and the mayor will hold a meeting at the NASA, on the occasion of the meeting of space agencies, which will be held in Baeza in 2022. Osuna has explained that it is the “most ambitious” international promotion trip the group has undertaken, aimed at an issuing market that has a “great interest” in the history, culture, monuments or gastronomic offer of Spain. In addition, it is a trip that aims to position the 15 World Heritage Cities as “preferred tourist destinations, also for the organization of events and congresses,” the group points out in a press release.
Along these lines, Osuna recalled that they travel to the United States with a new promotional material, the movie ‘An Extraordinary Journey’, which shows the 15 cities as “epicenters of cultural life” in the country. “Living cities that open their artistic historical heritage to the development of great cultural and leisure events, which make them a benchmark, not only for the legacy they treasure, but also for their dynamic and creative capacity, with a powerful cultural and sports offer , natural and gastronomic all year round “, he pointed out.
The program of activities begins this Tuesday, November 16, with participation in the presentation of World Heritage Cities at the University of California (UCLA) before a selection of agents, tour operators; influencers, prescribers and specialized press, in an event aimed especially at the Sephardic community. Tomorrow, Osuna and Marín visit NASA for the 32nd International Symposium on Aerospace Technologies in Terahertz, which will be held in Baeza from April 4 to 7, 2022.
It is a congress that will make the City a meeting place for researchers and the most prestigious universities in the world, together with space agencies such as NASA, the European Space Agency or the Japanese Space Agency, among others. Osuna defines as an “extraordinary opportunity” for the Cities the fact that Baeza becomes the headquarters of this international congress, while thanking the Minister of Tourism and the Government of Spain for the institutional support for the country to host this scientific meeting “of the highest level” for the first time.
Likewise, on Wednesday there will be a meeting with Bárbara Fuchs, awarded by the Instituto Cervantes, on the occasion of its 30th anniversary, with the Ñ award, which distinguishes prominent personalities for their work of international dissemination of the Spanish language. Already on Thursday, Osuna will attend the Latin Grammy Awards ceremony, in which the Group of World Heritage Cities co-sponsors, together with Turespaña, a corner that will include flamenco performance and Spanish tapas, in a promotional event that will be attended by the Consul and the Counselor of the Spanish embassy, in the framework of an event to which a selection of influencers, tour operators, travel agents and the press are invited.
On Friday, the program continues with the presentation of the 15 Heritage destinations in Las Vegas, in another tourism promotion action aimed at influencers, tour operators, agents and the press. On Saturday, the Group co-sponsors, together with Turespaña, the flamenco concert held at the Colbum Auditorium, and which will include the screening of the film ‘An Extraordinary Journey’. The promotional action includes banners, a table with tourist information and a presence in the online promotion of the event. After the performance, a cocktail with influencers, press, tour operators and travel agents will be offered.
The Group of World Heritage Cities of Spain, which celebrated its 25th anniversary in 2018, aims to act jointly in the conservation, enhancement and tourism promotion of the 15 Spanish cities recognized by the UNESCO As World Heritage Sites: Alcalá de Henares, Ávila, Baeza, Cáceres, Córdoba, Cuenca, Ibiza / Eivissa, Mérida, Salamanca, San Cristóbal de la Laguna, Santiago de Compostela, Segovia, Tarragona, Toledo and Úbeda.
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Osuna will promote Heritage Cities with events at NASA and the Latin Grammys