Leo Fransezze to Cover Latin Grammys for TikTok

Jorge Soruco / La Paz

The journalist, producer and actor Leonel Fransezze was chosen by those responsible for the TikTok platform to cover this year’s Latin Grammy gala. He will be one of those responsible for interviewing the stars on the red carpet.

“Several months ago, those responsible for TikTok contacted me to offer to do this. Obviously I accepted, but it was hard for me to believe it, at least until the trip was already set up and the tickets to Las Vegas paid, “he said.

The 22nd Latin Grammy Awards is scheduled for Thursday, November 18. It will be in the city of Las Vegas, United States.

Fransezze will be one of the eight tiktokeros chosen. It will be located on the carpet. There you must make broadcasts with the nominated artists.

Thats not all. The days before the event, the platform will establish the TikTok Suite. There the content creators will conduct exclusive interviews with artists of the stature of María Becerra, among others.

María Becerra in concert. It will be an interviewee.
Photo: Chicago Tribune

“I consider myself lucky because I have been taken into account. Although I have four million followers on the platform, there are other really gigantic content creators, “he said.

What is sought is that the tiktokeros generate exclusive content for the network on the red carpet and the suite. The material must be on the influencers’ accounts and on the platform’s official accounts.

“TikTok is a very friendly system for the music sector. It allows you to give a good space to the singers, the dancers. In this context, it has the motivation to ally itself with this gigantic event that is the delivery of the Grammy ”, he considered. “It is, the truth, a very clever decision, since it is more than evident that the new generations are moving away from the traditional media and this is a way to reach all that public,” he added.

The Latin Grammys are awards given by the Latin Academy of Recording Arts and Sciences. They distinguish the artistic and technical excellence of music recorded in Spanish, Portuguese or in Latin American languages, dialects or idioms.

This year the recognition Person of the Year will be given to the Panamanian musician Rubén Blades. The career of Martinho da Vila, Emmanuel, Pete Escovedo, Sheila E., Fito Páez, Milly Quezada, Joaquín Sabina and Gilberto Santa Rosa will also be highlighted.

The Colombian singer-songwriter Camilo leads the list of nominees with 10 nominations. They are followed by Juan Luis Guerra with six and C. Tangana, who achieved five applications this year.

“It is a great opportunity for growth and visibility. It is also a great educational opportunity. I am every day studying the nominees, artists, producers…, I am in a process of internalizing the move. Many of them are unknown to me, or the music they make is not exactly what I consume, because there is a small generational difference ”, explained Fransezze.

Emphasize that this event is special because it is something very personal. “Obviously very nice things happened to me, but along with my structure as Macondo. If I am skilled and do a good job this can be very important ”.

Over the weekend Fransezze and the other seven tiktokeros will meet with those responsible for the platform. The nature of the transmissions and the schedules will be defined.

He has many plans for his work on the web. It ensures that it is working to generate different content from next year.

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Leo Fransezze to Cover Latin Grammys for TikTok