Emmanuel and Gilberto Santa Rosa, the Latin Grammy awards them

Gilberto Santa Rosa and Emmanuel have made history in the world of music, the Puerto Rican to the rhythm of salsa, and it has also had its romantic side: “I started singing boleros as a child”; and the Mexican in the field of pop, in which he stands out: “I was always a step ahead of my time.”

Both have overcome changes, fashions and even the way in which modernity and the transformation of the industry have imposed on the way of consuming songs.

The two have walked in parallel and always with the firm conviction of surpassing themselves, of looking forward and not turning sideways to maintain the connection that they have had for years with their fans, whom they have infected with their sensitivity and have made sing, dance and cry with their performances; in return, the best recognition is applause.

The dedication, discipline, respect and love for their profession has led them to achieve excellence, which the Latin Recording Academy will recognize next Wednesday, November 17, in the context of the Latin Grammy Week in Las Vegas.

To the appointment, The gentleman of sauce will go “with my family, my wife, two of my children, the other two will not be able to attend due to work reasons; and part of my team ”; while El Bola will arrive accompanied by his family, who “are three times more excited than me.”

The two singers appreciate the distinction that, when speaking with MILLENNIUMThey admit, it took them by surprise.

Gilberto (GSR), assures that the rhythm always caught his attention and that is why as soon as he goes on stage it infects his sensitivity through his singing and his dance steps: “I thought they would invite me to an activity at the Academy, perhaps to a tribute”. Emmanuel (E) shares: “To be told that the decision of the Board of Directors of the Latin Recording Academy was unanimous, filled me with emotion”.

What were you doing when you were notified of the award?

GSR. It was a nice thing, because they had already told me that they wanted to make a call via Zoom, and I knew it was the people from the Academy, but I thought they were going to invite me to some activity, because I have collaborated several times, I thought it would be for participate in a tribute. The nice thing was not that I got very excited, but they told me: “We are letting you know now, but you can’t say anything until the Academy makes it public.” So being with that news for me was only very emotional and difficult to keep quiet; I am very grateful to have been chosen among so many artists ”.

AND. I came in the car and they spoke to me on the phone to tell me that they gave me this recognition and that the directors of the Academy wanted to speak with me; I went to the production office and we communicated, the talk was very nice. I was delighted that Manuel Abud, who is now the CEO of the Academy, and Gabriel Abaroa, who is president emeritus, told me that when they put my name to award the award, all the members of the Council unanimously said yes. It was the most beautiful thing about the news.

It is a recognition of the trajectory, was there a flashback of the path traveled in music?

GSR. I do this exercise often, because unlike other people, I like to visit the past, the trajectory; I enjoy very much. When they told me about the Academy, I had a good excuse to go over everything. Every step, every moment of success, failure, attempt, achievement; it really is a great satisfaction to have such a long career; to be able to talk with you, have concerts to do and recordings to come, that’s unique.

AND. No, I did not refer to the past. I was very calm and realized that when there is excellence in the work I do, there are certain achievements and recognition. It is said a lot that the human being is in need of recognition, but as an artist you live it in each show and in each applause. So, when you have been working for many years, you have been recognized for them; When an institution recognizes you, it has a very special meaning, because you are within the industry, you are within the people who make music, creativity, quality, you feel great satisfaction. I didn’t take a trip backwards, I said OK, this is a prize backwards, but I have to keep going.

What has been the most complex to stay current?

GSR. Maintaining the level of quality of what is done, I have always said that the greatest challenge that an artist has is oneself, you have to think how you are going to maintain a validity, a quality, an interest in yourself; that’s the biggest challenge. Each artist has his space and his proposal, I have never wanted to compete with anyone, the most difficult thing is to maintain the connection with the public. An action in which not only is the artist present, there is also a team behind to make that music reach the people; I take this opportunity to thank that group of people who are part of my path, what they have done for me and my career.

AND. Rediscover myself, evolve, dare to change, to release different songs. Many times when I talk to young people, they tell me: “The song of ‘The smoke girl’ what a father”; and it seems that they were from today. When I released it, it was not from that time, and it was very difficult to convince the people at the record company, those who were promoting on the radio, and then I had to convince the fans that I was giving them something different; It has been a struggle, a job, an effort, to play it continuously. It happened with many of my songs, the people of the companies did not believe that they would be successful: “The smoke girl”, “The seventh moon” or “The blue king”, they were many changes in my career.

The appearance of fashions, of exploding genres, of ephemeral artists, even of the changes that the industry has had, sometimes complicates the situation, right?

GSR. Popular music is like that, whoever understands it does not suffer from it. If one clings to the authentic, to what he knows how to do, wants and knows, he does not suffer those changes, because he does not have to be aware of what is fashionable to run after it. In that aspect, salsa has been quite clear, stable, but there is no doubt that popular music has its changes, that people change. A popular saying goes that the only constant is change.

Music has gone through several changes in terms of projection, what is sung about, how it is played, all that kind of thing, but it has maintained its identity and that has been part of the success and validity of the genre. That’s why when you talk about Latin American music in general, you have to count on salsa, because it has a place that was carved out and worked hard.

AND. Yes, I said recently that changes are widely accepted today and people are looking for it; before they were very difficult to do. It was a much more traditional world, those who handled the radios were people of a certain age and it was hard for them to receive different things. So taking risks — I loved taking risks — was difficult; I have been adapting to the different moments, and in each one the world brings different sounds, fusions, and I have been incorporating those movements into my music, that’s why it sounds, otherwise I would be abandoned.


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Emmanuel and Gilberto Santa Rosa, the Latin Grammy awards them