MALAISE – Aired Sunday evening on the American channel NBC, the 78th edition of the Golden Globes achieved one of the worst audiences in the history of the ceremony. Without atmosphere or glamor, but with some technical bugs, this type of party redesigned in the Covid era has shown its limits. What to give cold sweats to the organizers of the Oscars and the Caesar.
Jerome Vermelin –
Kicking off the awards season in Hollywood – and around the world – the 78th Golden Globe Awards ended in a resounding flop. With 6.9 million viewers against 18.4 million last year, it is a vertiginous drop in audience of 63% that the NBC channel recorded on Sunday evening. What give the headache to its leaders who had renegotiated the rights of the ceremony in 2018 to the tune of 60 million dollars per year for 8 years.
To explain these catastrophic figures, part of the American press puts before the scandals which surrounded the HFPA (Hollywood Foreign Association) upstream, the association of the foreign press in Hollywood which organizes this great raout since 1944. In an investigation published before the evening, the Los Angeles Times revealed suspicions of corruption around the series nominations Emily in Paris and underlined the total absence of black members among the college of voters, forcing the organizers to do a mea culpa.
Technical bugs and too little emotion
But the real culprit of the disaffection of the televiewers… It is the coronavirus. Exit the red carpet and its glamorous and / or improbable look parades. Goodbye the embarrassed smiles of the stars to the questionable jokes of the presenters. In the midst of a pandemic, it is from their living room that the winners gave their acceptance speeches. Without an audience to applaud them, if not their devoted loved ones. And with some technical bugs like when actor Daniel Kaluuya found himself deprived of a microphone during his speech. The only real moment of emotion? Chadwick Boseman’s widow speech, awarded for her role in Ma Raine’s bluesy, six months after his disappearance.
One in Los Angeles, the other in New York, comedians Tina Fey and Amy Poheler did their best to save the furniture, echoing the controversy surrounding the ceremony. But the general public was absent subscribers. The fault also with an evening which rewarded films less “visible” than the preceding years. The most emblematic case is that of Nomadland, Chloé Zhao’s road movie. Crowned with the Golden Globes for Best Dramatic Film and Best Director, after winning the Golden Lion in Venice, it only had one ultra-confidential theatrical release across the Atlantic, before being posted on the Hulu platform in mid-February.
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In Hollywood, all eyes are now on the 93rd Academy Awards. Postponed to April 25, it is unlikely to be held in the presence of an audience, given the evolution of the pandemic in California, one of the most damaged states for a year. This is what prompted producers to call on filmmaker Steven Soderbergh “to innovate and rethink the possibilities around an award ceremony”. A hell of a challenge for the director of Contagion, the film which recounted, from 2011, the spread of a virus worthy of Covid-19.
Even from a distance, Caesars under tension
On this side of the Atlantic, it is on March 12 that Canal + will broadcast the 46th César ceremony. It will be chaired by Roschdy Zem and moderated by Marina Foïs, Benjamin Biolay in charge of the musical part. The seasoned Jérôme Revon was entrusted with the realization of the evening which will take place at the Olympia, the legendary concert hall of the Grands Boulevards which has not filled its seats for almost a year. One week before the event, the channel should specify the organizational conditions in the coming hours. With or without an audience? Everything could depend on the next government announcements.
Even confined to their living room, the great family of French cinema will have things to say. In a forum posted online this Wednesday, 800 professionals in the sector ask Emmanuel Macron to reopen dark rooms, doors closed since October 30, accusing him of being “killing French cinema“. A grumbling synonymous with hearing? To see.
Driven by the controversy surrounding the appointments of I accuse by Roman Polanski, the ceremony attracted 2.16 million followers last year, its best audience since 2016.
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After the Golden Globes flop, should we worry about the Oscars and the Caesars?