HANGZHOU, China, Sept. 2, 2021 / PRNewswire / – The work of Hangzhou CultureClick’s local creative team, Hangzhou 2X2, an interactive comic that promotes Liangzhu culture through an innovative approach, has gained popularity around the world.
As the first part of the Hangzhou O’clock 2021 campaign, the Municipal Office of Culture, Radio, Television and Tourism of Hangzhou posted the first episode of the comics on his social media platforms in March. In 4 months, the series has achieved 307,779 impressions and 10,085 interactions. More than 9,000 fans voted on how they want the story to unfold.
Amid ongoing travel restrictions, the virtual travel industry is booming with countless new ways for people to get to know destinations. Hangzhou 2X2 puts the viewer in control, immersing them in the mysterious world of Liangzhu.
During the process, local members worked alongside Australian travel blogger Tara Milk Tea to create their animated character. Communicating in depth via Zoom video calls, the two teams of young people came together to explore this ancient culture and presented it in an engaging, fresh and exciting way.
“For us, this feels like creating a gift for our hometown. During the process, we were also able to learn more about the city we grew up in, ”said Fang Chenlin, Director of Cultureclick.
Tara was also surprised by the experience: “Seeing my animated character in different Liangzhu costumes feels like traveling back in time to experience that story in person.”
Under the theme of the 5,000-year-old Chinese civilization, interactive comics illustrate their social system, daily lifestyle, rice-growing agriculture, peripheral water conservation system, religious beliefs, and more. At the end of each episode, the audience is invited to vote between two options in order to decide the character’s next fate.
The program also invites Xia Yong, director of the Academic Research division of the Liangzhu Museum, as a special consultant to ensure the accuracy of historical information.
In addition to the 6-episode comic, Hangzhou 2X2 It also launched interactive online games, including HZ Coloring Page and Spot Liangzhu. Both games invited people to experience Liangzhu from a new perspective.
In 2021, Hangzhou has gone beyond traditional tourism marketing, opening up new travel possibilities like the Hangzhou Whisper playlist, the Hangzhou Timelane video series, and more, allowing fans around the world to stay connected to the city in a whole new way. .
For more information: https://youtu.be/4sr0WlrIpK4
FUENTE Hangzhou Tourism Commission