-A team of native millennials from Hangzhou describes your hometown through the fresh look of interactive comics
HANGZHOU, China, Sept. 2, 2021 / PRNewswire / – The work of the local creative team from Hangzhou, CultureClick, Hangzhou 2X2, an interactive comic that promotes Liangzhu culture through an innovative approach, has gained popularity around the world.
As the first part of the Hangzhou O’clock 2021 campaign, the Municipal Office of Culture, Radio, Television and Tourism of Hangzhou He posted the first episode of the comic on his social media platforms in March. In four months, the series has reached 307,779 impressions and 10,085 engagements. More than 9,000 fans voted on how they wanted the story to unfold.
Amid continued travel restrictions, the virtual travel industry is booming with countless new ways to experience destinations. Hangzhou 2X2 puts the viewer in control, plunging them into the mysterious world of Liangzhu.
During the process, the local members worked together with Tara Milk Tea, the Australian travel blogger, to create their animated character. Communicating in depth through Zoom calls, the two young teams came together to explore this ancient culture and presented it in an engaging, fresh and exciting way.
“For us, it’s like creating a gift for our hometown. During the process, we also got to know the city we grew up in better,” said FangChenlin, Director of Cultureclick.
Tara was also surprised by the experience: “Seeing my cartoon character in different Liangzhu characters is like traveling back in time to experience that story in person.”
Based on the 5,000-year-old Chinese civilization, the interactive comics illustrate its social system, daily lifestyle, rice-growing agriculture, peripheral water conservation system, religious beliefs, and much more. At the end of each episode, the audience is asked to vote for two options to decide the character’s next fate.
The program also invites Xia Yong, director of the Liangzhu Museum Academic Research Division, as a special advisor to ensure the accuracy of historical information.
In addition to the 6 episode comic, Hangzhou 2X2 It also launched interactive online games, such as HZ Coloring Page and Spot Liangzhu. Both games invited people to experience Liangzhu from a new perspective.
In 2021, Hangzhou has taken a leap beyond the traditional realm of tourism marketing, opening up new travel possibilities such as the Playlist – Hangzhou Whisper, the Video Series – Hangzhou Timelane and more, allowing global fans to stay connected to the city in a unique way. brand new.
For more information: https://youtu.be/4sr0WlrIpK4