Black Friday: merchants participating in the event

Only a few days left before the start of Black Friday! This unmissable shopping event will be held on Friday, November 26.

The date is systematically fixed on the last Friday of November for Black Friday, following the traditional Thanksgiving holiday in the United States. But several brands start to offer promotions before D-Day, like Amazon for example.

In France, brands are capitalizing on this black sell day to offer their customers great prices. In other words, for the consumer, this is the perfect opportunity to do good business. 24h of serial promotions and flash sales, do you like it? Here is a non-exhaustive list of the merchants who will participate in the event this year. We can’t wait, are you?

E-commerce sites participating in Black Friday

To indulge yourself at discounted prices, you can go to the stores participating in the event, but it will be especially on the Internet that you will find the best offers. All the biggest e-commerce brands will obviously be there, such as Amazon, eBay, Aliexpress, Cdiscount, Groupon, Pixmania, Rue du Commerce and Rakuten. Renowned French brands such as La Fnac, Darty, Auchan, But and Boulanger will also offer numerous discounts. For even more great deals, visit the following websites depending on what you want to buy:

  • Beauty: Sephora, Marionnaud, Beauty Success, Clarins, L’Oréal Paris, Yves Rocher, The Body Shop, L’Occitane, Nocibé …
  • Sport: Nike, Adidas, Decathlon, Intersport, MyProtein, Betclic, Go Sport…
  • Telephony: Orange, SFR, Bouygues Telecom, Free …
  • Ready-to-wear: La Redoute, Undiz, Zalando, Les 3Suisses, Galeries Lafayette, Sarenza, Asos, Mango, Boohoo, Camaieu, Etam, Kiabi, Promod, H & M …
  • Appliances and furniture: Dyson, Conforama, Habitat, Maisons du Monde, Home24, Electro Dépôt, Emma Matelas …
  • Toys and childcare: Aubert, Vertbaudet, Berceau Magique, Bebeboutik, Jouéclub, La Grande Récré, Maxitoys, Cultura …
  • High-tech: Samsung, Dell, Micromania, Lenovo, Philips, Bose, Xiaomi …
  • Gardening and DIY: Oscaro, Mr Bricolage, Castorama, Bricorama, Leroy Merlin, Brico Dépôt, Weldom, Gedimat, Brico Cash, Bricomarché …
  • Travel: Booking, Air France, Ebooker, Last Minute, Expedia, Carrefour Voyages, Leclerc Voyages, Opodo, Tui, Promovacances, Fram, Kayak …

All items may be subject to promotions during Black Friday. However, some products are more popular than others. For example, items available at high prices throughout the rest of the year are generally discounted on this occasion. This is the case with smartphones, laptops, televisions, game consoles, connected speakers or even stick vacuum cleaners. Garden tools, beauty products, toys and childcare items are not to be outdone. Finally, know that Black Friday will undoubtedly be celebrated by even more small traders this year, the health crisis having accelerated the digital transition. Stay tuned so you don’t miss a thing.

Should we wait for Black Friday?

Ideally, yes, you have to wait until Black Friday to do your shopping. The promotions are very interesting. This can save a lot of money, especially if you plan to do your Christmas shopping. For this 2021 edition, web giants like small retailers risk setting the bar high, after a year marked by the Covid-19. Discounts sometimes going up to more than 80% are to be expected. Already in 2020, record figures were reached across the globe with online spending approaching $ 270 billion.

Many people crack before Black Friday, during their spotting phase, and we understand them! However, if it is possible, it is better to arm yourself with patience and wait for D-Day. Your wallet will pay you back. It should be noted, however, that responsiveness should be required, especially in the “High-tech” sector affected by a global shortage of semiconductors. In addition, know that even latecomers are satisfied on the occasion of Black Friday. The event usually lasts over the weekend, or even until the following Monday, also called Cyber ​​Monday.

How long does Black Friday last?

Theoretically, Black Friday only lasts one day, 24 hours exactly. However, the event has generated so much enthusiasm that it has been lasting more for several years. In fact, there is now a Black Friday Week, which begins on the Monday preceding Black Friday, i.e. November 22 this year. This lasts between 7 to 10 days, most often until Cyber ​​Monday, the following Monday, namely November 29 this year. In fact, you only have a short day to do your shopping, but the festivities often start upstream!

As a reminder, this consumerist tradition comes straight from the United States. It dates back to the 1930s and 1950s. The exact period remains unknown. Some historians claim that the name comes from Philadelphia, where “Black Friday” refers to traffic jams that traditionally follow Thanksgiving Day. Others assure that the day would be qualified as “black” in connection with the color of the ink used by the traders of the time to record their profits on their books of accounts (against red ink for the losses) . Finally, “Black Friday” could refer to too many employees who are sick during this period to bridge the gap! In any case, the event is a real phenomenon across the Atlantic. In France, it has become increasingly important since 2010 and has nothing to envy to the summer or winter sales.

The editorial staff of BFMTV did not participate in the production of this content. BFMTV is likely to receive remuneration when one of our readers makes a purchase via the links embedded in this article.

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Black Friday: merchants participating in the event